Beachheads
Omaha Beach June 6 1944
Establishing beachheads is not easy. To do it, we need to win over enough of the opinion leaders with a kind of offering that can attract a wider audience. A few things are must-haves: an offering that “scratches an itch” now, a way to reach the opinion leaders, few opposing distractions, and a way for the word to spread. Offerings that do all this aren’t exactly commonplace. In fact, the major part of an entrepreneur’s job is to find or create offerings of this kind in the right sequence to build a successful business.
So what we need is a Plan; didn’t the allies have one? Nah, just kidding. In fact, plans won’t help us with this at all. But a few things will: deep knowledge of the opinion leaders and their itches, ideas about how to scratch them, ability to be heard above background distractions, and a bit of luck.
